This entry is about developing the idea of the luxury lifestyle concept boutique brand idea further. To articulate the visual language of luxury, the UI/UX (user interaction / user experience) needs to be perfect. Here is the iteration constructed after analysising a few references ↓
This iteration takes more consideration in copywriting and a UI/UX expression of exclusiveness. Feedback mostly concerns of making the commercial purpose more obvious, and building on the impeccability of visual and interactional aspects. Certain decisions can be seen as mistakes, rather than purposeful obfuscations.
Feedbacks for the iteration above are as follows:
- Maximise the rhetoric of Luxury – incorporate a language of supremecy, condescendence and mystique
- Preserve the pristine quality of lofty, luxurious life and tone down anything to do with monetization
- Be clear of every UI/UX component’s purpose – such as the slowly rotating circle and the image frames on the homepage; which should all serve the exclusiveness and mystique
- Make the homepage more comprehensive, displaying products, as well as excerpts of the ethos and else
- Expand the Ethos section by collaging found copies, from platforms belonging to existing real luxury lifestyle concept boutique brands. This will not only reduce my workload, but also strengthen the tension between Eudaemonia and wellness capitalism.
So far the path is rather clear before me – iterate on user experience construction to reach perfection. I am considering dropping the product line consisting of concrete pieces, so I can focus on materials I currently have.